The dos & don’ts to looking youthful over 40

Before we jump into what the dos & don’ts of makeup, let’s make sure you’re getting your skin to look its best prior to makeup application. The biggest thing I notice in my clients as they age is dryness. Skin loses hydration as we age so we need to combat that by incorporating a moisture-intense face cream. My go to? OLAY! I seriously LOVE their skincare and not only does it work, but it’s affordable. They have a lot of different lines to choose from but if you’re looking for intense hydration, grab their Collagen Peptide 24 Max Face Moisturizer.

  1. Don’t cake your face with heavy foundation and/or concealers.
    Do mix your heavier foundations with your favorite hydrating moisturizer to give you a light, dewy complexion.
    *Pro Tip: Mix your eye cream with a dab of concealer to help avoid creasing in the fine lines around your eyes. Try OLAY’s Collagen Peptide 24 MAX Eye Cream
  2. Don’t use heavy powders or “bake” your skin.
    Do use translucent setting powders to set your face without the crepiness.
  3. Don’t use pinky shades of blush on the middle of your cheeks.
    Do use peachy tones of blush from the apples of your cheeks and upwards towards your temples.
  4. Don’t use black eyeliners to line your bottom lashline!
    Do use black eyeliner on the inner rim of your top eyelid (tight-lining)
  5. Don’t use matte or thick lipsticks!
    Do dab on a moisturizing creamy lipstick with a shiny finish in a peachy or berry shade.
    *Pro Tip: Apply chapstick to lips, than using your finger press some lip color on top of the chapstick for a flushed and natural look